Tag Archives: advertising

Chatter Part Two: Text vs Video Content

In another installment of “things I like or don’t like compared to what everybody else seems to like,” I think it’s time I talked about the pivot to video everybody seems to be making. I think a lot of websites, organizations, and other groups or individuals are rushing to video and abandoning text too quickly, or without really thinking about it. I’ll admit there’s some bias here: text is my whole skill set. I also however still prefer reading to text when consuming media, and there is both sound reasoning and data behind that preference. It’s not even that simple though, there are a few video-oriented publications I like, but only a few.

Everywhere I look people seem to be saying video is the future. All the major publications, including gaming-oriented ones, want more people who are skilled with video (they still want more writers too). I think VICE just let a lot of people go in a presumed pivot to video. Video-as-the-future is obviously a trend, but I think some of the trend is just hype. Continue reading

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Mass Effect Andromeda’s Marketing So Far Just Isn’t For Me.

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The new footage of Mass Effect: Andromeda from Nvidia’s CES 2017 keynote looks okay I guess. For Mass Effect fans who are less interested in shooting aliens than in other popular aspects of the franchise, EA’s marketing for the game so far has been odd. The game comes out on March 21st and the level of hype in the air feels decidedly light for such a big release. Continue reading

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