Starting this past week the coronavirus is cancelling and delaying basically everything — sporting events, movies, but most significantly for the gaming industry is the 2020 Elecronic Entertainment Expo, for the first time in its 25-year history. And it’s happening at a time when more and more of the industry is questioning E3’s place in it, with or without a pandemic.
Some of the biggest video game companies have already been distancing themselves from E3. Sony had already pulled out for the second year in a row, Nintendo has been using Nintendo Directs as online-only press conferences for years now, EA basically holds its own events adjacent to E3 now. Some of the industry’s standard-bearers have already laid out blueprints for how to promote your wares during the summer without having to actually go to an expo that people say (I’ve never been there) is becoming increasingly crowded and decreasingly necessary with other events throughout the year like PAX better reflecting a changing industry. Continue reading