Tag Archives: undead labs

Microsoft Ran Its E3 2018 Media Briefing Like A Streaming Service Would

Microsoft's studio acquisition announcements from E3 2018

One overarching subject came to my mind during Microsoft’s E3 2018 media briefing when the company was revealing the video game studios it had acquired for the purpose of making exclusive games. When people were cheering these acquisitions I realized you’d probably never see reactions like that in other entertainment industries, not for a platform holder or service provider locking up future content exclusively to its platform and services. E3 has almost always been a vehicle for platform wars, and that’s one of the things that’s still really peculiar about console games. Continue reading

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